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Strategic Management II posted by duggu on 1/22/2008

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Abstract/Syllabus

Courseware/Lectures

Test/Tutorials

Course Highlights

This course features a set of lecture notes as well as a complete set of readings.

Course Description

This course is intended to be an extension of course 15.902, Strategic Management I, with the purpose of allowing the students to experience an in-depth application of the concepts and frameworks of strategic management. Throughout the course, Prof. Arnoldo Hax will discuss the appropriate methodologies, concepts, and tools pertinent to strategic analyses and will illustrate their use by discussing many applications in real-life settings, drawn from his own personal experiences.

*Some translations represent previous versions of courses.

Syllabus

Prerequisite

15.902

Broad Description of the Course

Teaching Methodology

The primary focus of the course will be on students working in teams to develop the strategic analysis of a business of their choice.

Required Textbooks

Hax, Arnoldo C., and Nicolas S. Majluf. The Strategy Concept and Process: A Pragmatic Approach. 2nd ed. New York, NY: Prentice Hall, 1996. ISBN: 0134588940.

Hax, Arnoldo C., and Dean L. Wilde. The Delta Project: Discovering New Sources of Profitability. New York, NY: Palgrave, 2001. ISBN: 0333962451.

Readings from these books will be reassigned to allow for further more in-depth reflection on each relevant topic.

Requirements

The requirements are two-fold:

Group Assignment for the Development of a Business Strategy

The students will select their own groups, between 4 and 6 members per group, to develop a full business strategy. The students will present a written report. At the end of the course, the report should address the following issues:

Executive Summary
Customer Segmentation and Customer Value Proposition
The Bundle of Competencies
Mission of the Business
Strategic Agenda of the Business
Customer Targeting
Operational Effectiveness
Innovation
Aggregate and Granular Metrics
Economic Evaluation of the Business Strategy
Conclusions

The final deadline for the project report is Ses #14.

Class Participation

Your active participation in the discussion in class is considered very important in this course. On the first session of every week, the student groups are required to make a brief oral presentation on the progress of their work.

Calendar

Course calendar.
ses #	topics	key dates
1	Course Overview
2	Customer Segmentation and Customer Value Proposition
3	Group Presentations Customer Segmentation and Customer Value Proposition	Assignment 1: Customer Segmentation and Customer Value Proposition
4	The Firm as a Bundle of Competencies
5	Group Presentations The Firm as a Bundle of Competencies	Assignment 2: Bundle of Competencies
6	The Mission of the Firm and the Craft of the Strategic Agenda
7	Group Presentations Mission and Strategic Agenda	Assignment 3: Mission and Strategic Agenda
8	Operational Effectiveness
9	Group Presentations Operational Effectiveness	Assignment 4: Operational Effectiveness
10	Innovation
11	Group Presentations Innovation	Assignment 5: Innovation
12	Aggregate and Granular Metrics and Financial Evaluation
13	Group Presentations Aggregate and Granular Metrics and Financial Evaluation	Assignment 6: Aggregate and Granular Metrics and Financial Evaluation
14	Final Wrap-up	Assignment 7: Final Report and Executive Summary

Required Textbooks

Hax, Arnoldo C. and Nicolas S. Majluf. The Strategy Concept and Process: A Pragmatic Approach. 2nd ed. New York, NY: Prentice Hall, 1996. ISBN: 0134588940.

Hax, Arnoldo C. and Dean L. Wilde. The Delta Project: Discovering New Sources of Profitability. New York, NY: Palgrave, 2001. ISBN: 0333962451.

Readings from these books will be reassigned to allow for further more in-depth reflection on each relevant topic.

General References

Bartlett, C., and S. Ghoshal. Managing Across Borders: The Transnational Solution. Boston, MA: Harvard Business School Press, 2002.

Brandenburger, A. M., and B. J. Nalebuff. Co-opetition. New York, NY: Doubleday & Company, 1996.

Kim, W. Chan, and R. Mauborgne. Blue Ocean Strategy. Boston, MA: Harvard Business School Press, 2005.

Christensen, C. The Innovator's Dilemma: When Technologies Cause Great Firms To Fail. Boston, MA: Harvard Business School Press, 1997.

———. The Innovator's Solution: Creating and Sustaining Successful Growth. Boston, MA: Harvard Business School Press, 2003.

Collis, D., and C. Montgomery. Corporate Strategy: Resources and The Scope of The Firm. Westport, CT: Irwin Press, 1997.

Cusumano, M. A., and C. C. Mardikes, eds. Strategic Thinking for The New Economy. Hoboken, NJ: Jossey-Bass, 2001.

Foster, R., and S. Kaplan. Creative Destruction. New York, NY: Doubleday & Company, 2000.

Galbraith, J. Designing The Global Corporation. Hoboken, NJ: Jossey-Bass, 2000.

Ghemawat, P., D. Collis, G. Pisano, and J. Rivkin. Strategy and The Business Landscape. Upper Saddle River, NJ: Prentice Hall, 2001.

Hamel, G., and C. K. Prahalad. Competing for The Future. Boston, MA: Harvard Business School Press, 1996.

Hayes, R., G. Pisano, and D. Upton. Strategic Operations: Competing Through Capabilities. New York, NY: Free Press, 1996.

Kaplan, R. S., and D. P. Norton. Strategy Maps: Converting Intangible Assets into Tangible Outcomes. Boston, MA: Harvard Business School Press, 2004.

Pfeffer, J. The Human Equation. Boston, MA: Harvard Business School Press, 1998.

Porter, M. Competitive Advantage. New York, NY: Free Press, 1985.

———. The Competitive Advantage of Nations. New York, NY: Free Press, 1990.

Prahalad, C. K., and V. Ramaswamy. The Future of Competition. Boston, MA: Harvard Business School Press, 2004.

Reichheld, F. Loyalty Rules. Boston, MA: Harvard Business School Press, 2001.

Saloner, G., A. Shepard, and J. Podolny. Strategic Management. New York, NY: John Wiley & Sons, 2001.

Shapiro, C., and H. Varian. Information Rules. Boston, MA: Harvard Business School Press, 1999.

Stern, J. M., and J. S. Shiely. The Eva Challenge: Implementing Value-Added Change in an Organization. New York, NY: John Wiley & Sons, 2001.

Thompke, S. Experimentation Matters: Unlocking The Potential of New Technologies for Innovation. Boston, MA: Harvard Business School Press, 2003.

Ulrich, D. Human Resource Champions. Boston, MA: Harvard Business School Press, 1997.

von Hippel, E. Democratizing Innovation. Cambridge, MA: MIT Press, 2005. ISBN: 0262002744.

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