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 Strategic Management in the Design and Constructio  posted by  member7_php   on 2/28/2009  Add Courseware to favorites Add To Favorites  
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Abstract/Syllabus:

Macomber, John, 1.46 Strategic Management in the Design and Construction Value Chain, Fall 2003. (Massachusetts Institute of Technology: MIT OpenCourseWare), http://ocw.mit.edu (Accessed 08 Jul, 2010). License: Creative Commons BY-NC-SA

Strategic Management in the Design and Construction Value Chain

Fall 2003

Michael Porter's Five Forces Model.
Michael Porter's Five Forces Model, excerpted from lecture 1. (Image courtesy of John Macomber.)

Course Highlights

This course site features lecture slides and assignments.

Course Description

This course provides an overview of key concepts in strategic management in the construction, real estate, and architecture industries. Topics include supply chain analysis, market segmentation, vertical integration, competitive advantage, and industry transformation. This course is of interest to students seeking more understanding of the business dynamics of real estate and construction; seeking to provide value in firms which they may join; or seeking to build a foundation for their own entrepreneurial pursuits.

Technical Requirements

Microsoft® Excel software is recommended for viewing the .xls files found on this course site. Free Microsoft® Excel viewer software can also be used to view the .xls files.

Syllabus

Description

Construction, real estate, and architecture together make up the largest industry in the world. The industry is also extremely fragmented, risky, confrontational, and information intensive. There are strategic opportunities - and strategic pitfalls.

It is assumed that students will soon become principals in existing industry firms, or in their own companies. Effective principals need a toolkit of strategic concepts to use in exploring and charting the direction of their firms, and in explaining and implementing that direction.

This course provides an overview of key concepts in strategic management specific to this industry. Topics include supply chain analysis, market segmentation, vertical integration, competitive advantage, and industry transformation. This course will be of interest to students seeking more understanding of the business dynamics of real estate and construction; seeking to provide value in firms which they may join; or seeking to build a foundation for their own entrepreneurial pursuits.

Teaching

The case method is used extensively, where students read case studies of business situations, supplemented by academic and business readings, and analyze and discuss the choices and issues with the class.

Requirements

One problem set and two 5-page papers on assigned cases. There is no final exam. Contribution to class discussions is a major factor in grading.

Text

  Porter, Michael E. Competitive Advantage: Creating and Sustaining Superior Performance . New York: The Free Press, 1985. ISBN: 0-02-925090-0.

Grading

The course is taught on a case study basis, relying also on texts and current articles. The class meets weekly on Mondays. Grading is based on class participation and on papers and problem sets, with no final exam. There are no prerequisite courses.

ACTIVITIES PERCENTAGES
Class Participation 40%
Paper #1 20%
Paper #2 30%
Problem Set #1 10%

Guidelines for Papers

  1. Papers are due at the beginning of class on the days indicated in the course outline.
  2. Papers may not exceed the indicated length including text and exhibits. Typed, double spaced.
  3. Charts and exhibits using the models are strongly encouraged.
  4. Charts can be drawn by hand.
  5. Papers will be graded on the quality of your analysis of the case situation.

Guidelines for Class Participation

  1. Prepare the material and come to class ready to talk about the strategic issues which you see.
  2. Consider the discussion questions which are provided in the text or in advance.
  3. We learn from each other; active participation is encouraged.
  4. Any question or comment is acceptable in this low-risk learning environment.
  5. Comments which advance the discussion or provide new insights are encouraged.
  6. You may challenge the instructor all you want, with no penalty.

Instructor

John D. Macomber is CEO of BuildingVision, Inc., a consulting and investing firm focusing on the future of the construction industry. He is a nationally recognized thought leader on information technology and industry change in construction. The Chairman and former CEO of the George B. H. Macomber Company, a large regional general contractor, Mr. Macomber has also led organizations in information services, equipment rental, and real estate. He has been teaching this course and its predecessors at MIT since 1988.

Calendar

LEC # TOPICS KEY DATES
1 Purpose of Strategic Planning
Industry Value System - Structure
 
2 Steps in Planning
Industry Value System - Risk and Reward
 
3 Market Segmentation: How to Analyze? Problem set 1 due
4 Segment Attractiveness: Where to Compete?

Generic Strategies
 
5 Firm Value Chain 1
What Drives a Low - Cost Strategy
Paper 1 due
6 Firm Value Chain 2

What Drives a Differentiation Strategy
 
7 Issues in Vertical Integration: How Much Risk Do You Want? Paper 2 due
8 Changing the Game: How Information Gives You Competitive Advantage
Strategy in Fragmented Industries
 
9 Strategy, Leadership, and Choices  
10 Disruptive Technology, Industry Selection and Career Strategies  
11 Review of Core Concepts in 1.46  



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