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Abstract/Syllabus:
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Walley, Christine, 21A.336 Marketing, Microchips and McDonalds: Debating Globalization, Spring 2004. (Massachusetts Institute of Technology: MIT OpenCourseWare), http://ocw.mit.edu (Accessed 07 Jul, 2010). License: Creative Commons BY-NC-SA
Neon advertisements in Tokyo. (Image courtesy of Tomas Cermak and stock.XCHNG. Used with permission.)
Highlights of this Course
This course includes a bibliography of all readings and all assignments are available.
Course Description
Everyday we are bombarded with the word "global" and encouraged to see globalization as the quintessential transformation of our age. But what exactly does "globalization" mean? How is it affecting the lives of people around the world, not only in economic, but social and cultural terms? How do contemporary changes compare with those from other historical periods? Are such changes positive, negative or simply inevitable? And, finally, how does the concept of the "global" itself shape our perceptions in ways that both help us understand the contemporary world and potentially distort it? This course begins by offering a brief overview of historical "world systems," including those centered in Asia as well as Europe. It explores the nature of contemporary transformations, including those in economics, media & information technologies, population flows, and consumer habits, not through abstractions but by focusing on the daily lives of people in various parts of the world. This course considers such topics as the day-to-day impact of computers in Silicon Valley and among Tibetan refugees; the dilemmas of factory workers in the US and rural Java; the attractions of Bombay cinema in Nigeria, the making of rap music in Japan, and the cultural complexities of immigrant life in France. This course seeks not only to understand the various forms globalization takes, but to understand its very different impacts world-wide.
Syllabus
Description
Everyday we are bombarded with the word "global" and encouraged to see globalization as the quintessential transformation of our age. But what exactly does "globalization" mean? How is it affecting the lives of people around the world, not only in economic, but social and cultural terms? How do contemporary changes compare with those from other historical periods? Are such changes positive, negative or simply inevitable? And, finally, how does the concept of the "global" itself shape our perceptions in ways that both help us understand the contemporary world and potentially distort it? This course begins by offering a brief overview of historical "world systems," including those centered in Asia as well as Europe. It explores the nature of contemporary transformations, including those in economics, media and information technologies, population flows, and consumer habits, not through abstractions but by focusing on the daily lives of people in various parts of the world. This course considers such topics as the day-to-day impact of computers in Silicon Valley and among Tibetan refugees; the dilemmas of factory workers in the US and rural Java; the attractions of Bombay cinema in Nigeria, the making of rap music in Japan, and the cultural complexities of immigrant life in France. This course seeks not only to understand the various forms globalization takes, but to understand its very different impacts world-wide.
Requirements
This is a Communications Intensive (CI) class. Attendance at class and participation is essential. If you miss more than 2 class sessions without permission of the instructor, your grade will be lowered (a letter grade for every two classes).
Course materials must be read for the assigned day in class.
Written assignments include:
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One 5 Page Paper (worth 20% of grade)
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One 7 Page Paper (worth 20% of grade)
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A final 10 page research paper on a topic of the student's own choosing which will be revised (worth 40% of grade)
Students will also give a brief 10 minute oral presentation based on their individually-researched papers. (The oral presentation combined with class participation will constitute the final 20% of your course grade.)
Calendar
Introduction |
1 |
Introduction: Why is Everyone Talking About Globalization? |
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2 |
The Cultural Homogenization Debates: Hip Hop in Japan
Guest Lecturer: Prof. Ian Condry |
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3 |
The Economic and Political Debates |
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Part 1: Histories of the Global |
4-5 |
Global Histories Before Capitalism |
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6 |
European Colonialism |
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7 |
European Economic Expansion |
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8 |
The Rise of Consumer Society, the Welfare State and the Third World |
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9 |
Film: Modern Times |
Paper due |
Part 2: Investigating Contemporary Globalization |
A. Transformations - Economic |
10 |
Deindustrialization and the Growth of Service Industries |
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11-12 |
Film: Roger and Me. The Rise of High Tech |
Topic for final paper due (Ses #12) |
13 |
New Industrialization in the "Third World" |
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14 |
Theorizing the Economic Transformation |
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B. Transformations - Political and Geographic |
15 |
The New Post-Cold War Geography |
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16-17 |
Migrations |
Paper due |
C. Transformations - Culture, Media and Technology |
18 |
Media in Motion |
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19 |
Reworking Networks: From Activism to the Mafia |
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20 |
Biotech and the New Science |
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21-23 |
Student Presentations |
Paper due |
24 |
Judging Globalization in a post-Iraq War Era |
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25 |
Conclusion |
Revised final paper due |
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Further Reading:
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Readings
Required Texts
Ghosh, Amitov. In an Antique Land. Penguin Books, 1992. ISBN: 0140142037.
Mintz, Sidney. Sweetness and Power. New York: Penguin Books, 1986. ISBN: 0140092331.
The Anthropology of Globalization: A Reader. Edited by Jonathan Inda, and Renato Rosaldo. Malden, MA: Blackwell Publishers, 2002. ISBN: 0631222324.
Coupland, Douglas. Microserfs. New York: Regan Books, 1995. ISBN: 0060391480.
Marx, Karl, and Fredrich Engels. The Communist Manifesto. (Download text from Project Gutenberg.)
Wolf, Diane. Factory Daughters: Gender, Household Dynamics, and Rural Industrialization in Java. Berkeley: University of California Press, 1992. ISBN: 0520070720.
Readings by Class Session
Introduction |
1 |
Introduction: Why is Everyone Talking About Globalization? |
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2 |
The Cultural Homogenization Debates: Hip Hop in Japan |
Condry, Ian. "Japanese Hip-Hop and the Globalization of Popular Culture." In Urban Life. Edited by G. Gmelch and W. Zenner. Prospect Heights, IL: Waveland Press, 2001. ISBN: 157766194X.
Condry, Ian. "The Social Production of Difference: Imitation and Authenticity in Japanese Rap Music." In Tranactions, Transgressions, Transformations: American Culture in Western Europe and Japan. Edited by U. Poiger and H. Fehrenbach. New York: Waveland Press, 2000. ISBN: 1571811087. |
3 |
The Economic and Political Debates |
Giddens, Anthony. "Globalization." Chapter 1 in Runaway World. New York: Routledge, 2003. ISBN: 0415944872.
Bourdieu, Pierre. "The Myth of 'Globalization' and the European Welfare State." In Acts of Resistance: Against the New Myths of Our Time. Cambridge, UK: Polity Press, 1998. ISBN: 0745622186.
"Enron: Seduction and Betrayal." New York Review of Books. 14 March 2002. |
Part 1: Histories Of The Global |
4-5 |
Global Histories Before Capitalism |
Ghosh, Amitov. Into an Antique Land. |
6 |
European Colonialism |
Mintz, Sidney. Sweetness and Power. Introduction, and pp. 1-50.
Recommended Readings
Wolf, Eric. "The Slave Trade." Chapter 7 in Europe and the People Without History. Berkeley: University of California Press, 1997. ISBN: 0520048989.
Hobsbawm, Eric. The Age of Empire, 1875-1914. London: Weidenfeld & Nicholson, 1995. ISBN: 0297816357. |
7 |
European Economic Expansion |
Selections from Marx and Engels. The Communist Manifesto.
Sweetness and Power. pp. 51-100.
Recommended Readings
Wolf, Eric. "The Industrial Revolution." Chapter 9 in Europe and the People Without History.
Hobsbawm, Eric. "The French Revolution." Chapter 3 in The Age of Revolution. New York: Vintage Books, 1996. ISBN: 0679772537. |
8 |
The Rise of Consumer Society, The Welfare State and the Third World |
Sweetness and Power. pp. 101-186.
Recommended Readings
Terkel, Studs. Selections from Hard Times. New York: Pantheon Books, 1986. ISBN: 0394746910.
Hobsbawm, Eric. "Into the Economic Abyss." and "The Third World." Chapters 3 and 13 in The Age of Extremes. New York: Vintage Books, 1996. ISBN: 0679730052. |
9 |
Film: Modern Times |
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Part 2: Investigating Contemporary Globalization |
A. Transformations - Economic |
10 |
Deindustrialization and the Growth of Service Industries |
Bensman, David, and Roberta Lynch. Chapters 1, 2 and 4 in Rusted Dreams. Berkeley: University of California Press, 1989. ISBN: 0520063023. |
11-12 |
Film: Roger and Me. The Rise of High Tech |
Coupland, Douglas. Microserfs. |
13 |
New Industrialization in the "Third World" |
Wolf, Diane. Chapters 5, 6, and 8 in Factory Daughters: Gender, Household Dynamics and Rural Industrialization in Java. Berkeley: University of California Press, 1989. ISBN: 0520063023.
Freeman, Carla. "Designing Women: Corporate Discipline and Barbado's Off-shore Pink-Collar Sector." In The Anthropology of Globalization. Edited by Jonathan Xavier Inda and Renato Rosaldo. Malden, MA: Blackwell Publishers, 2002. ISBN: 0631222324. |
14 |
Theorizing the Economic Transformation |
Harvey, David. "The Political-Economic Transformation of Late Twentieth Century Capitalism." In Harvey, David. The Condition of Postmodernity. Cambridge, MA: Blackwell Publishers, 1990. ISBN: 0631162941. |
B. Transformations - Political and Geographic |
15 |
The New Post-Cold War Geography |
Verdery, Katherine. Chapters 1 and 8 in What was Socialism, What Comes Next? Princeton, NJ: Princeton University Press, 1996. ISBN: 069101132X. |
16 |
Migrations |
Epstein, Beth. Chapters 3, 4 and 5 in Collective Terms. Dissertation, New York University, 1988. |
17 |
Migrations (cont.) |
Ong, Aihwa. "The Pacific Shuttle: Family, Citizenship, and Capital Circuits." In The Anthropology of Globalization.
Rothenberg, Daniel. Preface and Chpater 1 in With These Hands. Berkeley: University Press, 2000. ISBN: 0520227344. |
C. Transformations - Culture, Media and Technology |
18 |
Media in Motion
Film: Clips From Indian Popular Films. |
Larkin, Brian. "Indian Films and Nigerian Lovers: Media and the Creation of Parallel Modernities." In The Anthropology of Globalization.
Ganti, Teja. "And Yet My Heart is Still Indian: Culture, Identity and the Bombay Film Industry." In Media Worlds: Anthropology on New Terrain. Berkeley: University of California Press, 2002. ISBN: 0520232313.
Appadurai, Arjun. "Disjuncture and Difference in the Global Political Economy." In The Anthropology of Globalization. |
19 |
Reworking Networks: From Activism to the Mafia
Film: Clips From WTO Protests Showdown in Seattle. |
McLagan, Meg. "Computing for Tibet." In Media Worlds: Anthropology on New Terrain. Berkeley: University of California Press, 2002. ISBN: 0520232313.
Nordstrom, Carolyn. Selection from Extra-state Globalization of the Illicit. In On Deepter Reflection. Edited by Gusterson, H. and C. Besteman. Berkeley: University of California Press, 2003.
Handout on Russian Mafia from New York Review of Books.
Hughes, Nancy Scheper. "The Traffic in Human Organs." In The Anthropology of Globalization. |
20 |
Biotech and the New Science
Film: The Gene Hunters. |
Brush, Stephen. "Bioprospecting the Public Domain." Culture Anthropology. 14 (1999).
Reardon, Jenny. "The Human Genome Diversity Project." Social Studies of Science (2001). |
21-23 |
Student Presentations |
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24 |
Judging Globalization in a Post-Iraq War Era |
Ferguson, James. "Global Disconnect." In The Anthropology of Globalization.
Cooper, Fred. "What is the Concept of Globalization Good For?" African Affairs. 100 (2001): 189-213. |
25 |
Conclusion |
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