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Humanities > Anthropology > Marketing, Microchips and McDonalds: Debating Glob
 Marketing, Microchips and McDonalds: Debating Glob  posted by  duggu   on 11/28/2007  Add Courseware to favorites Add To Favorites  
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Abstract/Syllabus:

Walley, Christine, 21A.336 Marketing, Microchips and McDonalds: Debating Globalization, Spring 2004. (Massachusetts Institute of Technology: MIT OpenCourseWare), http://ocw.mit.edu (Accessed 07 Jul, 2010). License: Creative Commons BY-NC-SA

Neon advertisements in Tokyo. 

Neon advertisements in Tokyo. (Image courtesy of Tomas Cermak and stock.XCHNG. Used with permission.)

Highlights of this Course

This course includes a bibliography of all readings and all assignments are available.

Course Description

Everyday we are bombarded with the word "global" and encouraged to see globalization as the quintessential transformation of our age. But what exactly does "globalization" mean? How is it affecting the lives of people around the world, not only in economic, but social and cultural terms? How do contemporary changes compare with those from other historical periods? Are such changes positive, negative or simply inevitable? And, finally, how does the concept of the "global" itself shape our perceptions in ways that both help us understand the contemporary world and potentially distort it? This course begins by offering a brief overview of historical "world systems," including those centered in Asia as well as Europe. It explores the nature of contemporary transformations, including those in economics, media & information technologies, population flows, and consumer habits, not through abstractions but by focusing on the daily lives of people in various parts of the world. This course considers such topics as the day-to-day impact of computers in Silicon Valley and among Tibetan refugees; the dilemmas of factory workers in the US and rural Java; the attractions of Bombay cinema in Nigeria, the making of rap music in Japan, and the cultural complexities of immigrant life in France. This course seeks not only to understand the various forms globalization takes, but to understand its very different impacts world-wide.

 

Syllabus

 
 
Description

Everyday we are bombarded with the word "global" and encouraged to see globalization as the quintessential transformation of our age. But what exactly does "globalization" mean? How is it affecting the lives of people around the world, not only in economic, but social and cultural terms? How do contemporary changes compare with those from other historical periods? Are such changes positive, negative or simply inevitable? And, finally, how does the concept of the "global" itself shape our perceptions in ways that both help us understand the contemporary world and potentially distort it? This course begins by offering a brief overview of historical "world systems," including those centered in Asia as well as Europe. It explores the nature of contemporary transformations, including those in economics, media and information technologies, population flows, and consumer habits, not through abstractions but by focusing on the daily lives of people in various parts of the world. This course considers such topics as the day-to-day impact of computers in Silicon Valley and among Tibetan refugees; the dilemmas of factory workers in the US and rural Java; the attractions of Bombay cinema in Nigeria, the making of rap music in Japan, and the cultural complexities of immigrant life in France. This course seeks not only to understand the various forms globalization takes, but to understand its very different impacts world-wide.


Requirements

This is a Communications Intensive (CI) class. Attendance at class and participation is essential. If you miss more than 2 class sessions without permission of the instructor, your grade will be lowered (a letter grade for every two classes).

Course materials must be read for the assigned day in class.

Written assignments include:

  1. One 5 Page Paper (worth 20% of grade)
  2. One 7 Page Paper (worth 20% of grade)
  3. A final 10 page research paper on a topic of the student's own choosing which will be revised (worth 40% of grade)

Students will also give a brief 10 minute oral presentation based on their individually-researched papers. (The oral presentation combined with class participation will constitute the final 20% of your course grade.)

Calendar

 
 
SES # TOPICS KEY DATES
Introduction
1 Introduction: Why is Everyone Talking About Globalization?  
2 The Cultural Homogenization Debates: Hip Hop in Japan

Guest Lecturer: Prof. Ian Condry
 
3 The Economic and Political Debates  
Part 1: Histories of the Global
4-5 Global Histories Before Capitalism  
6 European Colonialism  
7 European Economic Expansion  
8 The Rise of Consumer Society, the Welfare State and the Third World  
9 Film: Modern Times Paper due
Part 2: Investigating Contemporary Globalization
A. Transformations - Economic
10 Deindustrialization and the Growth of Service Industries  
11-12 Film: Roger and Me. The Rise of High Tech Topic for final paper due (Ses #12)
13 New Industrialization in the "Third World"  
14 Theorizing the Economic Transformation  
B. Transformations - Political and Geographic
15 The New Post-Cold War Geography  
16-17 Migrations Paper due
C. Transformations - Culture, Media and Technology
18 Media in Motion  
19 Reworking Networks: From Activism to the Mafia  
20 Biotech and the New Science  
21-23 Student Presentations Paper due
24 Judging Globalization in a post-Iraq War Era  
25 Conclusion Revised final paper due



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